After perusing through Ben McConnell and Jackie Huba’s ChurchoftheCustomer.com, I found a good article about why small businesses should blog in the essential readings side bar menu. They present seven main reasons why small business blogging should be done and five don’t of small business blogging. The reasons are fairly intuitive, but there are some that you might not have thought of. Blogging for business can help break down the “walls” of a company to facilitate communication directly with the coveted 1%ers and get instant feedback from current and future customers. Additionally, a business’s blog is an inexpensive place on the web that companies can offer in which people can get alternate information than just a company website. Also, I believe that company blogs can help personalize the business I would go further to say that big business could follow the same model described in the article for such things as investor relations.
With most of us in PR Social Media class heading toward the professional world in the next few years (not to mention we signed up to take the PR Social Media class to learn more about the topic), we need to realize the benefits that blogging can do for companies and ourselves*. As we all have seen blogging is an inexpensive place that offers great public relations opportunities to communicate with company publics. Offering blogs gives the customer a place to get first hand knowledge of current topics in a company. Thoughts, comments, reactions? I want to know what you think.
*Also check out this SHORT article in which self proclaimed 1%er Lewis Green discusses several benefits of his involvement in social media.
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I totally agree. Blogging for a small buisness is a great way for them to connect with their customers. There is a vegan convience/grocery store in Portland called Food Fight! that also has a online store as well and they have a blog on the front page on the website.
I acutally subscribe to it in my google reader (ha) not only because of the constant (many times several posts a day) new about specials or new products but also tons of up to date Animal rights issues and whatnot.
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