Wednesday, October 31, 2007
Get more pictures like this from SHERDOG.COM
The Ultimate Fighting Championship and Yahoo!Sports teamed up on Tuesday 10/30 to bring the public a free live stream of the UFC's press conference on the topic of their heavyweight champion Randy Couture recent resignation.
The ability for anyone who has Internet access to watch this press conference is great for transparency of the UFC because it allows the public to see and hear the statements form the companies owner, president, and CFO respectively.
Yahoo!Sports has been one of the most receptive of mixed martial arts (not just UFC) by any of the major media outlets. They teamed up with Strike Force in late September of this year to bring streams of live fights from the Playboy Mansion. They keep these videos available for viewing later after the live stream is over.
Yahoo!Sports has become a great online media for PR efforts in the sport of mixed martial arts. They have reporters who are knowledgeable of MMA and offer video with great quality which is very important in watching MMA competition.
Monday, October 29, 2007
This gives the paper company that he works for in TV land , Dunder-Mifflin Inc., a presence on Second Life. However, for those of you who watch the show, Dwight might not be the best person you want doing PR work for you.
Now back the the real world. This is an example of how Second Life is growing in national exposure and that leads to greater PR uses. CSI even had Second Life featured in this past weeks episode as Jennifer pointed out in a recent blog post.
It seems that with the ever expanding Internet applications that emerge practically everyday, PR professionals need to be constantly monitoring social media. It is easy to see that there are a lot of opportunities for useful public relations efforts in the social media realm.
Thursday, October 25, 2007
"Another New Citizen" Podcast with Andrew, Cassandra, Blair, and myself. Click or Right Click and select "Save As". This is the debut episode so we are still trying to work all the kinks out. Let us know what you think.
Wednesday, October 17, 2007
The Don’t Tax Our Web Coalition, which has high profile supporters such as Amazon.com and AT&T, is no doubt supportive of the House’s recent vote to extend the moratorium.
While the House has already spoken on their current postiton, the Senate has yet to vote on this matter. The current moratorium is set to expire on November 1, 2007.
We will have to wait and see what the Senate rules. Personally, the unwillingness of the Democratic majority House to pass a permanent moratorium on internet access taxation is worrisome because the internet is the last medium that we haven’t "lost" yet.
What is your position on implementing taxes on internet access?
Tuesday, October 16, 2007
I came across this through the Wired Science section of the PBS website that Gray Matter Extrapolation pointed out in a recent post.
Monday, October 15, 2007
I know that in today's hyper-environmental protection age it is "cool" to just come out and say NO drilling and NO oil. But you need to step back and qualify why you choose the stance that you choose. Ask the question why? Just saying "because" is not good enough.
Friday, October 12, 2007
To join all you need is to be enthusiastic about the weather in your area. When ever there is a precipitation event in your area just check your measurements and record your results on the cocorahs.org website. They have several goals that they are trying to accomplish by having such an online community. First, they want to provide the most data that they can on precipitation. Second, heighten interest in meteorology and science. The main backer of cocorahs is the National Oceanic and Atmospheric Administration.
CLICK HERE to check the site out and sign up if you want.
Wednesday, October 10, 2007
This reminds me of the user created ad that Chevy did. It did not work well for Chevy but vitamin water operates in a totally different industry. The ads that people created for Chevy did not make the company or the cars look good and turned out to be a bad PR move. The vitamin water effort seems to be less risky.
I believe that offering "create your own ad for our company" should only be utilized for certain products and industries just as blogging and using social media might not be very useful for certain companies and industries.
What do you think about offering things like "make your own ad" as a PR effort?
Thursday, October 4, 2007
Tuesday, October 2, 2007
Below is the release that I quickly created.
I just threw some stuff in to fill it out, but you do have options to add pics, videos, pdf files, etc. Also, it has diverse distribution options to such sites as PR Newswire , Technoroti, and a direct post to your blog (that is how I got it here) I can see this site being very useful to PR professionals who are new to the web and social media. PRX Builder is a good start for PR in social media.
Cameron PR Social Media
PR and Social Media
Austin, TX -- October 2, 2007
- Weekly updates on PR uses of Social Media.
- Analysis of PR applications and examples in social media.
Cameron PR Social Media is a blog that discusses PR applications in social media. The blog is updated weekly.
Cameron PR Social Media
Monday, October 1, 2007
Here is was advantages bloggers get: "Get paid for blogging. Write about web sites, products, services, and companies and earn cash for providing your opinion and valuable feedback to advertisers. Disclosure required."
“Disclosure required” is big here. Transparency is key. And I feel that most people will listen to your message if you are honest. Know I don’t know if the bloggers only get paid if they give the product a glowing endorsement, but disclosure of any relationship between blogger and advertiser is needed.
This brings me to the ethics of giving product to a blogger to write about. I don’t think that it is such a big deal with most things. As long as the blogger is up front about how they got the product. However, I find it hard to compare bloggers who review products and actual newspaper product reviewers. This is because a blogger has less constraints or checks from an editor. While fellow bloggers might call someone out for a misleading or unethical post, it is hard to say that every wrong doing or “bribed” endorsement will have light shed on it.
- Should companies give products to bloggers?
- Should bloggers get paid to write about a certain product/service/topic?
- What about company employees that get paid to run company blogs?
- Is PayPerPost.com a good thing?