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The Ultimate Fighting Championship and Yahoo!Sports teamed up on Tuesday 10/30 to bring the public a free live stream of the UFC's press conference on the topic of their heavyweight champion Randy Couture recent resignation.
The ability for anyone who has Internet access to watch this press conference is great for transparency of the UFC because it allows the public to see and hear the statements form the companies owner, president, and CFO respectively.
Yahoo!Sports has been one of the most receptive of mixed martial arts (not just UFC) by any of the major media outlets. They teamed up with Strike Force in late September of this year to bring streams of live fights from the Playboy Mansion. They keep these videos available for viewing later after the live stream is over.
Yahoo!Sports has become a great online media for PR efforts in the sport of mixed martial arts. They have reporters who are knowledgeable of MMA and offer video with great quality which is very important in watching MMA competition.
1 comment:
That's pretty cool. I think that joining with yahoo is a smart PR move and will definitely be a major benefit for the company.
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